5 reasons why the cloud is important for entrepreneurs

1. Innovate at the speed of the greatest

Leaving “on-site” IT in favor of the cloud means taking your SME to the big leagues by giving it the same tools as the CAC 40 giants or the most successful start-ups . “The cloud is a business accelerator,” said Amélie Véron, France sales director at Amazon Web Services (AWS). Even with limited IT teams, VSE-SMEs can develop their own applications based on innovative technologies such as artificial intelligence, machine learning or even access to databases. available directly in the cloud. These advanced technologies can meet the needs of every organization: efficiency of the sales force, creation of new products and services, deployment of activity in new markets, etc.

In the cloud, technology is no longer a barrier. On the contrary, it stimulates innovation and makes companies more agile. To help VSE-SMEs move forward, AWS offers local support thanks to a national network of 200 partners who are experts in the cloud and the challenges of French companies.

2. Gain agility by reducing costs

For all companies, the cloud corresponds to savings: no investment in infrastructure, no maintenance, elimination of the risk of breakdown and immobilization of services… In addition, pay-as-you-go has -offers unique flexibility to businessmen, with a computer whose power is always perfectly suited to their needs. Traffic spikes are immediately absorbed by the cloud. “There’s nothing worse than seeing your website crash due to peak connections that traditional infrastructure can’t handle.” It is for this reason in particular TheFork, the European leader in online restaurant reservations, has moved its IT infrastructure to AWS. Incidentally, performance has improved by 30%, and TheFork can now absorb a doubling of traffic while focusing more on innovation.

All AWS services work on a pay-as-you-go model, allowing you to take advantage of highly advanced technologies and features at a lower cost.

3. Expand globally

Europe, Asia, Americas… With a few clicks, it is possible to launch your business worldwide thanks to data centers such as AWS, distributed in 27 regions of the world. No need to buy infrastructure in target countries. Enough to open up new business opportunities, as scale-up did Data Dome, which specializes in the cyber defense of e-commerce sites. “The cloud gives us a global presence, closer to our customers and their users,” said Gilles Walbrou, its technical director. “This means good performance for our customers’ sites because our detection engine is very close to their web server this way and the latency between the two is minimal.” Enough to allow DataDome to fulfill its promise: process requests in real time and act on traffic immediately.

4. Ensure security and compliance

AWS Cloud is designed to meet the most demanding local certifications or regulations. Whether it is the famous European GDPR, the CCPA in California, the “Health Data Host” (HDS) certification, ISO 27000 (management of information systems) or even SOC 1 and 2 (security of financial transactions), every AWS customer’s compliance is made easy.

AWS also announced enhanced commitments regarding customer data protection, such as countering requests from law enforcement authorities related to customer data, whenever they conflict with laws . European and local. In addition, AWS has declared 52 services under the Data Protection Code of Conduct of Cloud Infrastructure Service Providers Europe (CISPE Code), a code of conduct validated by the CNIL in June 2021. “This provides independent verification and additional assurance to AWS customers that use of our cloud services is GDPR compliant. »

Finally, regarding concerns of losing ownership of its data, AWS introduces a variation of specificity: it prevents all employees from accessing its customers’ data, and offers advanced encryption solutions. “NOTherefore, your customers are the only ones who can read their data. So even if a US judge asks us for access to a French company’s data under the CLOUD Act — and we show in our semi-annual reports that this is not happening — we can only provide encrypted data, so unusable.”

5. Save energy, reduce your carbon footprint

The cloud is also a vector of responsible development: pooling and therefore optimization of data centers, electricity supply from renewable sources (100% by 2025), performance of AWS chips that reduce computing time and therefore the energy consumption to reach the same result… A The study of 451 institutes proves that the AWS cloud consumes up to five times less energy than the average data center of a European company.

In addition, the computing power of the cloud makes it possible to run environmentally beneficial applications in an economical logic. For example, GreenCityZen helps local authorities save 41% of water for watering green spaces using sensors capable of adjusting watering programs according to plant needs. Greencityzen also offers solutions to operators of sewerage or rainwater networks to reduce pollution or waste discharges into the natural environment (rivers, seas). Beyond the environmental benefit, these sensor fleets make it possible to switch to a so-called “carbon-free” mode of operation, significantly reducing travel (50 to 75% avoided travel). All this, using a network of environmental sensors whose growing amount of data is difficult to process using a traditional infrastructure. By using AWS, GreenCityZen doubled the number of environmental sensors, while simultaneously reducing its infrastructure costs by more than 250% in a matter of months.

For these many reasons, the cloud is now a necessity for any company that wants to adapt to more competitive markets and innovate at a lower cost. The topic is no longer to question the feasibility of moving to the cloud but to identify the architecture that will best serve the business by explaining to employees how the cloud will allow them to do more. There are so many questions to discuss with a major player in this technology, like AWS.

Learn more about AWS and data protection

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