How the Beaumanoir group wants to spin the Sarenza market

Ready-to-wear group Beaumanoir completed on Wednesday, November 2 the acquisition of French e-commerce site that specializes in selling shoes and clothing Sarenza. Exclusive negotiations with Monoprix began on July 28. In the midst of the global textile crisis, Saint-Malo’s empire continues to expand. After buying Morgan in 2011, La Halle in 2020 and Caroll in 2021, the group founded in 1981 by Roland Beaumanoir whose fortune is estimated at Challenges in 2022 at 450 million euros consolidates with this acquisition, the value of the transaction which is not announced, its digital strategy. For ChallengesRoland Beaumanoir details the challenges of this operation.

Challenges – What motivated the Beaumanoir ready-to-wear group to buy the Sarenza marketplace from Monoprix?

Roland Beaumanoir, president of the Beaumanoir group – In our value chain, which is from garment manufacturing to distribution of products, we don’t have a marketplace in terms of distribution. It is very clear that we are in a bearish textile and footwear market that will continue to be bearish. But while this market has lost 15% in value since 2010, the Internet continues to grow by 20% every year to take 12% of the market. Between the bankruptcy of Camaïeu and the collapse of other brands, almost 1,000 stores will partially disappear from the French landscape this year. If you add the restriction of access to the city center, and the saturation of commercial areas, the context favors the emergence of the Internet and marketplaces. The Internet is relatively seamless commerce for the customer.

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