“I’m like my mother”

At the age of 21, the supermodel, daughter of Cindy Crawford and Rande Gerber, continues her flawless journey and launches a desirable capsule, Kaia × Zara.

The success story of Kaia Gerber, 21, seems to know no stopping. From her mother, Cindy Crawford, one of the “Big Five” – ​​nickname of the iconic supermodels of the 1990s – she inherited her incredible beauty. From his father, businessman Rande Gerber, friend and financial partner of George Clooney, the taste for entrepreneurship. His brother Presley, two years older than him, gave him the unwavering support of an accomplice older brother, whom he quickly imitated when the latter began to walk the catwalks. First show at 10 years old for Versace junior, first shoot for Vogue Italy at 13, first cover in Vogue France at 16. Kaia Gerber has posed for all the photographers that matter and walked for the biggest fashion houses, including Chanel, Yves Saint Laurent , Miu Miu or Prada.

In the video, Cindy Crawford’s vintage sports routine

2017 Supermodel Inductees

A few pieces from Kaia Gerber’s capsule collection for Zara

Supermodel inducted at Fashion Week 2017 alongside Kendall Jenner and Gigi Hadid, Kaia Gerber is now one of the top must-haves. This didn’t stop this precocious boy from continuing his studies remotely and starting his book club on Instagram while incarcerated. The California boy, who grew up in a large villa in Malibu, on the Pacific coast, cultivated an eclectic, very European taste, and an obvious admiration for his mother, Cindy Crawford, with whom he maintained a warm that close relationship.

On the heart side, after dating Pete Davidson and Jacob Elordi (Euphoria), he formed an attractive couple with Austin Butler, the star of Elvis, of Baz Luhrmann.

Kaia Gerber drew inspiration from 1990s minimalism for her Zara capsule. Touch the picture

Gifted with an amazing maturity and curiosity, Kaia Gerber explores all her talents, including styling. After a capsule with Karl Lagerfeld, Karl × Kaia, in 2018, she launched Kaia × Zara, a sober and chic wardrobe that resembles her. Confidences.

Madame Figaro. – How does this collection express your style?
Kaia Gerber. – It is inspired by the minimalism of the 1990s, they have no specific silhouettes. I wanted the collection to look like me and offer a complete wardrobe. That my friends, my family will find their happiness there. I like men’s cuts, I always borrow their clothes from my brother, my father and my friends. Hence the twisted men’s suit, black pants and blazer paired with a satin bra from the collection.

I am a fan of the effortless style of Françoise Hardy or Jane Birkin.

Kaia Gerber

How do you do your job as a fashion designer?
I have been collecting photos for years. It was probably, without knowing it, to feed my future mood boards. I feel like a spoiled child, who studied at 16 with an absolute master of fashion like Karl Lagerfeld. Far from imposing his ideas, he welcomed me with curiosity. I thought a lot about her during the design of this collection with the Zara teams.

Your mother was part of a generation of models that made an impression. When did you notice it?
When I was young, I never said to myself: “Later, I want to be a model. For me, my mother is not defined by her profession. She is an amazing mother and a businesswoman: I have seen her do many other things. It was actually my brother, Presley, who got me into it. Since my parents said yes, they couldn’t refuse me. No different from us! I quickly realized how much this meant. I especially admired my mother. During my first Fashion Month, after 40 shows, I remember calling her and saying, “OK, I get it. »

Young supermodels are present on social networks, whereas for your mother’s generation, maintaining her presence in the public sphere, outside of fashion shows and campaigns, is less of a career “obligation”. With your 8.5 million Instagram followers, how do you keep up with things?
The job itself hasn’t changed since the 1990s, it’s not easier or harder, but we’re actually the first generation that has to deal with this online and continuous celebrity. We are surrounded by smartphones with cameras and cameras. Our work seems to be non-stop. I had to learn to separate my professional and personal life, and “leave work at work”. In networks, I am careful not to mix everything.

Global warming, women’s rights, Black Lives Matter… Your generation is very active in these political issues. How important are they to you?
I don’t know if we are more militant, but we are making more noise. My generation inspires me for the force with which it publicly defends its political beliefs. This is why social networks are great platforms to make our voices heard. And the price to be paid for any backlash is minimal in proportion to what the victims of injustices endure. Since the US Supreme Court struck down the abortion rights law, longtime activists – who worked to make it happen decades ago – have been joined by younger generations in their fight to enforce the law. The union of generations, as well as people from all over the world around this fight, really impresses me. It will eventually affect important decisions.

We saw you playing comedy in American Horror Story (season 10, in 2021), soon in Mrs. American Pie (Apple TV+). Are you considering a career as an artist?
I’m like my mother. Curious, with a need for challenge, for permanent evolution. I don’t want to rest on my laurels. Dramatic art is one of the disciplines we never finished studying. I continue to feed my mind, because it seems important to me, and all ways are good to do it.

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