Elon Musk is in the midst of a nightmare: his name is Twitter

The owner of Twitter since October 27, Elon Musk is becoming increasingly controversial. The controversies are linked, without the billionaire doing anything to calm the game.

Ever since Elon Musk announced his intention to buy Twitter, everyone has warned the entrepreneur of the dangers of running a social network. Accustomed to holding the kingdom of wonder with Tesla and SpaceX, the billionaire decided to play with fire by attacking one of the least regulated parts of the Internet, which is generally accused by all camps of all of the evil of the world. Despite this, Elon Musk actually went through with taking over Twitter on October 27 (after trying to withdraw for a few months, admittedly).

How were the early days of Twitter Era 2? The most optimistic might think that Elon Musk will calm things down by appointment, but the billionaire seems to be on a mission of destruction. Even in the worst case scenario, not many people imagine Elon Musk creating so much chaos. In one weekend (November 4-7), more happened on Twitter than usual in several months.

Elon Musk discovered the hell that is Twitter

From the first days of his acquisition, Elon Musk announced the color. By removing the entire management of the social network and appointing himself the head of the company, Elon Musk wants to make it clear that he is now alone in management. He then proceeded to quiz his fans on what to do first, pitching some fun ideas like splitting Twitter into two (right-wing version and left-wing version), ending the 280-character limit, the return of Vine or the creation of a moderation commission, a bit like Facebook, made up of people with diverse opinions (including extreme ones, as he promised activists).

These early moves may seem confusing, but it’s just an appetizer before the real excitement begins. On November 1, Elon Musk announced his intention to charge Twitter users $8 per month, in exchange for certification and a better promotion algorithm. His idea is simple: you have to pay to be seen on Twitter, at the risk of not being seen by the algorithm. This decision obviously earned him a lot of criticism, some accusing him of selling a badge that is normally used to check the credibility of information. Elon Musk usually responds with provocation, rather than trying to communicate.

Unfortunately, the debate over the end of free Twitter is not the only problem at the moment. Elon Musk seems to have entered a downward spiral and is causing chaos wherever he goes.

Layoffs, advertisers, identity theft, permanent exclusions and press criticism… Elon Musk’s crazy weekend

Days passed and Twitter seemed to be devouring Elon Musk, who we always knew was cursed, more and more. Just look at everything that happened from November 4 to 7 (and again, we probably forgot some) to understand the extent of Elon Musk’s hell:

  • Elon Musk fired 50% of Twitter’s workforce via email, after disabling all employee badges as a security measure.
  • Some of the fired employees were recalled, because Elon Musk realized he needed them for the roles he announced (like the longer tweet).
  • Elon Musk has complained of a huge drop in Twitter revenue since his arrival as advertisers bowed to pressure from “activists”.
For some time, Twitter only highlighted verified accounts. // Source: Numeroma
  • Elon Musk’s identity has been imitated by many certified accounts, who want to prove to him that a badge means something.
  • Elon Musk mocked comedian Sarah Silverman for not just grabbing his name but also his work (he promised that “comedy is now legal on Twitter”).
  • Elon Musk blocked many accounts of critics as well as people who tried to chat with him.
  • Elon Musk announced the change in policy. Any account that changes its name will be permanently banned from Twitter, as previously warned…
  • Still reeling from identity theft, Elon Musk wades into a certification debate. He criticized journalists saying he believed Twitter could be the best source of news in the world thanks to its verified users, questioning the media’s legitimacy.
  • Elon Musk also argued with Jack Dorsey, the founder of Twitter, who asked him what reference he expected to declare that Twitter should be the best source of information in the world.
  • Dorsey and Musk also argued over the name of the “Community Notes” feature, which allows users to fake-check each other. Jack Dorsey prefers the old name, “Birdwatch”.

Perhaps we forget about other controversies, because Elon Musk continues to respond drop by drop to Internet users who ask him to solve personal or political problems. Twitter seems to have completely finished it, while the promised changes are still not happening …

And this hell is probably just beginning.

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