Formula 1 | Steiner: MoneyGram sees F1 as ‘an important sport’

Haas F1 announced a title sponsor to much fanfare last month in Austin. The American team signed a multi-year agreement with Texas-based MoneyGram. Günther Steiner, team principal, considers this the harbinger of the great interest of American companies in Formula 1.

“I think MoneyGram is a bit ahead of the wave” Steiner told RACER. “I think there’s a lot more to come from the United States, and I hope MoneyGram has opened the door for other people.”

“The interest in F1 has increased, all the fans are there, but the companies don’t react immediately. It’s like ‘OK, it’s fun, but let’s see if it stays, let’s see where it goes, and let’s see who else will do it. first’ so they can compare.”

“I know Oracle is in the Red Bull car, but that’s another dimension. Oracle is an American company, but it’s very important. I think MoneyGram is an American company that thinks F1 can help us. help grow our global business to do more.”

“F1 was growing, so they looked at it and said ‘this is really an important sport’ and then they started to get into it and eventually they joined us as a partner, which was great.”

MoneyGram comes with “a clear goal”

After the Rich Energy and Uralkali failures, Steiner isn’t worried about the third snub: “I don’t think about it anymore. We’ve done our due diligence, I have a stronger team around me now to work with these people and go to these deals.”

“The deal was reached after very difficult negotiations, which shows that it will work. They know what they are doing, they know what they want from it, and that reassures me about their willingness to do it. “

“They have a clear goal of what they want to get out of this program, they’re not doing it because they woke up one morning and they want to do it – it’s a publicly traded company and they have to keep their promises. .”

“They’re going to do it for them and we have to work with them to achieve their goal. I’m not worried if it works or not. If it doesn’t work, we’ll cross that bridge. if we get there. come on, but for now I am not afraid of the possible trouble of that.”

A project that evolves over time

Steiner now wants to build a strong team, and the partnership with MoneyGram reflects that. This is part of the development plan for the structure as a whole: “It’s a lot of work, but it’s part of my job, and part of the team now.”

“We’ve made great progress in the last two years, when we were where we are, we got better at some things. We got better at getting sponsors. Now you see the sponsors on the car.”

“The split with Uralkali gave us a break. We just realized we have to do something and we started with a new marketing director in January and he is doing a good job, but we haven’t started recruiting him in January, we started last year.”

“It’s the same for everyone, you work and you do things and all of a sudden they fall into place. And you say ‘how did you do it?’ We started working on this project over a year ago and now it’s coming to fruition. . It always shows that you have to keep doing what you think is the right thing to do.”

Smooth Operation with Gene Haas

During this period of rebuilding and growth, Steiner appreciates having the opportunity to do what he wants against Gene Haas, the team’s owner and founder.

“We know where we have to go. He gives us all the support we need, but he clearly tells you ‘this is what we need to achieve as a business’ and how to get there. It puts you in a situation where we say ‘We’ve accomplished what the investor is trying to achieve’.”

“We have to have an F1 team that is commercially viable, that nobody has to subsidize. Any company has to achieve that goal. It’s a very fair goal, and if I don’t like it, I can choose to leave too. That’s part of why I love being here, you are given a goal, nobody interferes with how you achieve it as long as you do it, and then he gives you all the support you want.”

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