The “Double 11” party has become a global event thanks to smooth cross-border logistics and cheap products

From the ever-popular leggings to water bottles, China’s biggest online shopping festival, Double 11, saw more participation from consumers across Europe, North Africa and America this year. Latin, indicating that the party has become a global business event and its impact abroad. continuously released.

Experts noted that the “Double 11” holiday is increasingly becoming a bridge between Chinese e-commerce and overseas consumers, as well as between Chinese consumers and overseas businesses. With the rapid development of international logistics, more economical products made in China will become global and recognized abroad.

The provincial postal administration of eastern Zhejiang province said on Friday that during this year’s holiday season, the number of orders from overseas consumers increased significantly compared to previous years, especially for hand warmers. , radiator and electric blanket.

“We are making a batch of leggings for customers in Europe, and we have also received orders from Japan,” Lu Huazhen, a Global Times representative, told the Global Times on Sunday. Zhuji Aishanglin Knitting Coa leggings manufacturer based in Zhuji, Zhejiang.

The increase in overseas orders for heating products made in China is just one part of the internationalization of the “Double 11” holiday. After 14 years of development, it has now been adopted by many overseas buyers.

Every November, two Singapore-based e-commerce platforms, Lazada and Shopee, also kick off the “Double 11” shopping fest in Southeast Asia, with several malls and merchants using the event as an opportunity to launch promotions .

Lazada plans to hold a five-day shopping festival in Southeast Asia during this year’s “Double 11”, where Thai consumers can try out cosmetics at Siam Square in Bangkok and have the opportunity to interact with their favorite artist

The Middle East and North Africa, with high levels of e-commerce acceptance, have also seen growing local consumer interest in “Double 11”. According to the Xinhua news agency, 70% of shoppers in Saudi Arabia and the United Arab Emirates said they would buy products during the online holiday season, compared to 65% during the peak season-end sales season.

“The shopping spree that just ended on Chinese e-commerce platforms has gone global, gradually showing its ripple effects to consumers abroad,” said Zhang Yi, CEO of iiMedia Research Institute, on Sunday. .

Mr. Zhang said that “products made in China enjoy wide recognition and high appreciation abroad for their cost-effectiveness.” In addition, improvements in international logistics, such as lower fees and more overseas warehouses, have made it easier for international buyers, helping the country’s e-commerce to go global.

Alibaba’s domestic logistics service provider Cainiao told the Global Times on Sunday that in Karachi, Pakistan, the company built an automated express distribution center in partnership with a local e-commerce company in mid-October.

Previously, Pakistan could only process express parcels manually. A Pakistani employee of the center expressed his confidence in this year’s “Double 11”, saying that with technical assistance from Chinese partners, the center will be able to provide high-quality services to customers.

Besides bringing high-quality products overseas, the holiday is also an important time for international brands to expand in China.

According to a report sent to the Global Times by Tmall, Alibaba’s e-commerce platform, consumers can buy more than 39,000 products from foreign brands from more than 90 countries and regions around the world. on the platform during “Double 11”. year. Among them, more than 1,600 foreign new brands took part in this event for the first time, offering thousands of world premiere and new limited edition products.

Experts noted that the “Double 11” shopping holiday provided a strong boost to domestic and global consumer confidence.

According to a report sent to the Global Times by the China Council for the Promotion of International Trade (CCPIT), cross-border e-commerce has made an important contribution to the stabilization of the country’s foreign trade. The data showed that in the first half of this year, cross-border e-commerce transactions grew by 28.6 percent year-on-year.

Zhang Yi added that as the “Double 11” event becomes global, traders will be able to focus more on overseas markets and bring higher quality Chinese products to the world.

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