What is live shopping e-commerce? When was the concept born? How does it actually work? Live e-commerce shopping is most popular in which country?
Definition: what is e-commerce live shopping?
Live e-commerce, more commonly referred to as live shopping, is an online shopping experience where consumers can try on clothes, buy, and return items before purchasing them.
Live shopping or live shopping is a new digital marketing strategy for e-merchants that makes live video marketing fully interactive. By combining two-way communication and direct purchasing, live shopping brings online shopping closer to the shopping experience of physical stores, breaking down the barrier to purchase and increasing the conversion rate. up to 30% according to estimates.
E-commerce is creating, combined with live video streaming a real-time shopping experience. An interactive experience that showcases shopper content and enables retailers to bring the in-store experience to life easily online. Instead of reading product descriptions and researching customer reviews, potential customers can now join a live video stream, and discuss products in real time before buying directly through the stream.
E-commerce live shopping is very popular in China
As live internet shopping becomes popular in the United States, China is setting the standard. According to Coresight Research, live shopping in China will exceed 300 billion dollars by 2021. In the face of the enormous success found in China, many American companies are asking themselves the same question: Is live shopping the future of e-commerce?
China is the undisputed leader in live online shopping. E-commerce streaming on TikTok accounted for 28.2% of traffic in February 2021, compared to 24% in January. Bilibili, a Chinese video-sharing site, recorded 12.4% of live streaming consumption and 10.7% of traffic consumption.
Buying via live shopping has emerged as a compelling new approach to e-commerce during the COVID-19 pandemic. This sector will experience an average growth of 76% worldwide from 2020 to 2021, according to Astound Commerce.
As the number of e-commerce live shopping software becomes more popular, live shopping should become more relevant for all brands and retailers. In most cases, if you already have social networks and an online store, you can easily integrate additional features. If you’re getting into e-commerce, it’s a good idea to consider live shopping as part of your e-commerce strategy as soon as possible.
From traditional e-commerce in the 90s to live shopping in 2020… 30 years of the evolution of online sales
Live shopping is one of the new trends of this decade, like shopping in the metaverse. But over the past 30 years, e-commerce has gone through many forms and evolutions. Since the launch of eBay and Amazon in the 1990s, consumers now have the ability to buy almost anything online. Today, almost all commerce companies are incorporating online business practices into their business models.
Since the beginning of the e-commerce industry, it has continued to grow. This sector has managed to become the trendiest source of shopping engagement. We find ourselves in a situation where, before buying anything, we spend a lot of time on the Internet and make decisions to find the best offer. This is an obvious activity that we do on any occasion (buying gifts, parties, current needs, etc.). Live shopping marks a big change in the way marketing is done online.
As a reminder, the history of e-commerce begins with the very first online sale: on August 11, 1994, a man sold a CD of the group Sting to his friend through his website NetMarket, an American online store platform. This was the first example of a consumer purchasing a product from a company via the World Wide Web, or “e-commerce” as we know it today.