E-tourism is in good shape for the third consecutive quarter and is driving the results of the e-commerce market upwards. Product sales stabilized at -2%.
E-commerce recorded an increase of 16.8% over a year in the third quarter of 2022. According to Fevad’s quarterly barometer, presented on November 17, 2022, Internet sales reached 35.9 billion euros against 30.7 billion euros in the third quarter of 2021, a gain of 5.2 billion euros. Fevad said in its press release that “the effects of inflation on the volume of transactions are however felt, with an increase of 7.3% in the average basket for this quarter, meaning an average value of 64 euros “. After a 15% decrease in product sales in the first half of 2022, a backlash from record sales during the health crisis, sales in this sector stabilized at -2% compared to the third quarter of 2021. even a 30% increase compared to 2019 .
Electronic products took a hit
Among the sales of services, which increased significantly at +34%, the tourism and travel sector experienced the best growth (+39%). E-tourism sales increased by 68% in the second quarter of 2022 after recording a growth of +135% in the first quarter. Among the Fevad iCE 100 panel sites, the tourism and travel sector maintained a positive trend of +28% over the course of a year, driven by the possibility of repeat travel and the increase in the volume of transactions. On the other hand, fashion, decoration and beauty returned to a level close to last year and sales of electronic products suffered a blow with a decrease of 15% compared to the third quarter of 2021 and only an increase of + 3% compared to compared to 2019.
Markets are still developing
The number of sites continued to grow (+6%) as did sales on marketplaces and sales on mobiles. Marketplace sales increased 5% in the Fevad marketplace index over a year and 23% compared to the third quarter of 2019. Mobile sales increased 6% compared to 2021, driven by travel.
Equipment and home markets are on hold
According to Gfk, in the twelve months, at the end of September 2022, the turnover of the home equipment market reached 26.7 billion euros, a slight decrease of -0.4% compared to the period of 2020-2021. The online channel posted a significant decline of -14.7% over the course of a year. Revenue from the home appliances market reached 6.5 billion euros excluding groceries, an increase of +31% compared to the values recorded at the end of 2019. In home appliances, in the first half of 2022, a euro in four spent was spent online (24 %), a result that decreased from 2020 and stable compared to the first half of 2019.
A darker Black Friday and Christmas
70% of online shoppers intend to participate in Black Friday. Toluna Harris Interactive conducted an online survey with Fevad from October 28 to November 2, 2022 on a sample of 1,033 people about Black Friday and Christmas shopping. For 55% of respondents, promotions and bargains are their main motivation. Of the 30% who would not participate, 37% of those questioned cited the need to save money in the current context, particularly among the youngest (58%) and in low-income professions (40%).
35% of the French believe they are in a less positive state of mind than 2021 for Christmas and only 13% of those asked say they are positive. The most negative population is CSP- (51%) and rural people (42%). 72% of respondents say they will focus again on certain types of gifts, in particular gifts for loved ones (21%) and gifts just for children (10%). The average budget will be 404 euros but hides a big difference: for a quarter of French people this budget is less than or equal to 100 euros when it is more than 400 euros for 36% of them . 73% of cybershoppers say they like to buy on the Internet, because of the price and promotions (41%) and the simplicity of the purchase (25%). One in two Internet users stated that they are willing to offer second-hand gifts, 62% of those under 35 and 58% of CSP+.