Ahead of Black Friday, Wanteeed is phasing out its promo codes on Android

Created in 2016 by Fred Roumat and Jérôme Cami, Wanteed now has 28 employees in Bordeaux, Nantes, Paris and Lyon. It claims one million browser extensions are installed and used every month. This extension makes it possible to identify and apply the best promo code available when the Internet user is about to validate his shopping cart on an e-commerce site. “This is a stage where the transaction abandonment rate can be high, especially if you have to search and try promo codes on different third-party sites for a quarter of a time. The goal is therefore to streamline this step for both buyer and seller”, explains La Tribune presenter Fred Roumat, promoting the number of 40 million promo codes listed every month on the platform. They are provided by Wanteeed and the user community. And in times of rapid inflation, there is no small savings, as shown by the number of players present in the promotions and cashback market, this form of rebate corresponding to a reimbursement in euros of a retailer. part of an online purchase made on its site. Besides Wanteeed, there is also iGraal, Poulpeo, Widilo or ebuyclub.

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Customer loyalty

On Wanteeed’s side, using the extension is 100% free for individuals as the Bordeaux company has chosen to be paid exclusively BtoB with its partner brands.

“Since 2016, our only economic model has been the commissions we receive in the cashback tool offered by our 2,000 partner brands and deposited into the Wanteed kitty. From their point of view, this allows them to maintain the customers and profit from visibility and audience with our millions of users who are relatively young. It is a very dynamic audience and very popular with brands”, explained La Tribune Fred Roumat.

With this cashback tool, Wanteeed allows more than 100,000 unique transactions per month. Thanks to this source of income and “the sale of promotional space for brands without targeting”, the entrepreneur mentioned “a few million euros in turnover in 2022” and an activity growing by +25% compared to 2021. Since its creation six years ago, on this single profitable model the company has based its growth. “We prefer profitability over fundraising. This guarantees our independence vis-à-vis our partners”, pointing to the leader.

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The big move to mobile

For historical and technical reasons, the Wanteeed extension was previously only available on computer (desktop) browsers. A real handicap even though the use of smartphones for e-commerce is growing and now accounts for almost half of traffic and transactions. “We’ve been asking for this for a long time, but it’s not technically simple. But I have good news, Wanteed will finally be available on Android on November 21!”, announced Fred Roumat, who clearly has his sights set on Black Friday on November 25. “For us this is a moment of great activity, so we have to be ready in time for this small revolution”, the co-founder said with a smile. An iOS launch is also expected soon.

Another novelty, the extension will soon include a comparator of public prices on different e-commerce platforms and arrow options on partner brands. What is calm considering the year 2023 “about fifteen recruitments in the tubes”.

What about personal data?

The question remains about the use of users’ personal data, which is inherently sensitive when it comes to free digital tools. “If it’s free, you’re the product”, we usually say. But Fred Roumat assures that all guarantees will be given in this regard:

“Internally, we use aggregated and de-identified data for the purpose of service, behavior or trend analysis. Externally, Wanteeed does not share any data with third parties and obviously does not resell it, it is part of our ethics. We are a French company, not belonging to any large group and therefore the company never uses the data collected within the framework of Wanteeed for other activities.”

“In the context of cashback, we only use an internally generated ID number that we share with the merchant (without any other data) and allows the service to detect the user’s purchase and thus credit them with the relevant cashback” , refers to the leader of Wanteeed, whose privacy policy can be viewed here. “This is also the strength of our self-funded economic model that allows us to distinguish ourselves from the practices of some players in the sector and have the freedom and luxury to work only in the direction of the user”he concluded.

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